Difference Between P&L and Balance Sheet (And why it’s important)

We often see prospective clients paying special attention to the profit and loss statement (P&L), but ignoring the balance sheet. That's a mistake, as both are important. Let’s drill into their difference between the balance sheet and the P&L with this cheat sheet:

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How to Lower Customer Acquisition Cost (And make customers more valuable).

Congratulations, you have managed to persuade a customer to purchase your product or service. In fact, you have managed to repeat this action over and over again. But, do you know the true cost to acquiring those customers and have you figured out how to improve that cost?

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How the R&D Tax Credit Can Help Your Growing Business

Did you catch our post on prepping for year-end? We know you are busy, so if you happened to miss it, No. 10 on the list was familiarizing yourself with the new tax law changes. Wondering where to even begin? Well, the research and development (R&D) tax credit is one you will not want to miss. This article takes a closer look at the logistics to this tax credit and how it can benefit startup companies and growing businesses.

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What is a cash flow statement and why is it important?

Your cash flow statement shows the business cash inflow and outflow over a specific period of time. Cash flow indicates whether your company can generate and use cash in a sustainable way. A successful business needs cash to: Pay employees, purchase materials, goods and supplies, meet overheads costs and cover debt.

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